I worked under the Marketing team in an in-house design team. I provided support for product launches, sweepstakes and email campaigns.
I often collaborated with a copy-writer, art director, photographer, web strategist, and other graphic designers on the team.
It’s a new guitar health monitoring system that puts the vital signs of your Taylor guitar into the palm of your hand.
Humidity, Battery Life, Temperature, Impact
TaylorSense is easy to install on your Taylor Acoustic Guitar. Once installed, TaylorSense alerts you when your guitar needs care by communicating via low-energy Bluetooth between the TaylorSense smart battery box and the free TaylorSense App on your iOS or Android mobile device. Shaped by Taylor’s extensive guitar care expertise, TaylorSense is calibrated to send you timely alerts and includes easy-to-follow videos that show you how to solve problems when they arise.
- Initial visual design concepts and research work for the app
- Worked on user personas
- Created landing pages which included leading whiteboard design meetings with art director, photographers and copywriters and discuss ideas with the rest of the creative team. Help align other what will be needed to launch pages.
What I did:
- I designed the page layout. I lead design conversations with the rest of the creative team
- I sketched ideas for photography. I was on site art directing and collaborating with the staff photographer
- I collaborated and lead the conversations with the staff copywriter
